We provide you with the unique opportunity to study tourism and management's academic and practical aspects and gain first-hand industry experience. It covers all the integral features and concepts of the tourism and travel sector, including visitor attractions, hotels, leisure centers, theatres, events, business tourism, music venues, and travel.
We provide you with the unique opportunity to study tourism and management's academic and practical aspects and gain first-hand industry experience. It covers all the integral features and concepts of the tourism and travel sector, including visitor attractions, hotels, leisure centers, theatres, events, business tourism, music venues, and travel.
Process-based costing, is a costing method used in managerial accounting to allocate costs to products or services based on the specific activities involved in their production or delivery. Unlike traditional costing methods that allocate costs based on direct labor or machine hours, process-based costing focuses on the various processes or activities that consume resources within an organization. The lesson will cover the basics of process costing, including its definition, components (direct materials, direct labor, and overhead), calculation of equivalent units, assigning costs, and methods such as FIFO and weighted average. It will involve interactive discussions, examples, exercises, and practical applications to reinforce learning.
Learning Oucomes:
Explain when process costing systems are appropriate;
Explain the accounting treatment of normal and abnormal losses;
Prepare process, normal loss, abnormal loss and abnormal gain accounts when there is no ending work in progress;
Explain, calculate and value equivalent units;
Explain how joint and by-products are treated in process costing
All lesson materials include reading materials, various exercises, activities, and quizzes. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 1 -2 hour of teaching time and 1-2 hours tutorial in which class exercises and homework are integrated into lessons where appropriate.
We wish you all the best for the study, and should you have any further questions, please get in touch.
Activity-based costing (ABC) is an accounting method that assigns costs to products and services based on the activities they require. This approach helps organizations more accurately determine the cost of individual products and services, enabling them to identify and eliminate inefficiencies, improve pricing decisions, and better allocate resources.
Learning Oucomes:
Introduction to ABC:
Identifying Activities
Assigning Costs to Activities
Cost Pools
Cost Drivers
Calculating the Cost of Products/Services
Advantages and benefits of ABC
Challenges
Activity-based costing is a detailed approach that assigns costs to products and services based on the activities they require, offering more accurate and actionable cost information compared to traditional costing methods.
Welcome to Organization Management, a comprehensive course designed to equip learners with the skills and knowledge to effectively manage and lead organizations in today’s dynamic business environment. This course will explore key concepts, theories, and practical approaches to managing both people and processes in various organizational contexts.
This lesson aims to build upon the understanding from previous lessons, and develop an understanding about the concept, types, importance, implications of teams and groups in organisational success.
The learning outcomes are:
Evaluate the Rise of Team-Based Structures
Analyze Group Dynamics
Distinguish Between Groups and Teams
Differentiate Groups and Teams Types:
Explore Team Development Theories:
Define Team Effectiveness
Assess Contributions to Organizational Effectiveness
Understand and interpret Belbin’s Team’s Role theory and its application
There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or to gain a fuller picture of the topics and issues relating to the topics.
Materials include:
A complete PowerPoint presentation covering key concepts and topics
Case studies for in-depth class analysis.
Readings on change management theories and examples
Interactive resources showcasing diverse types of organisational teams and groups
Homework: Reflective questions on the role of teams, groups on organisational effectiveness
These materials contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in management or are interested in the issues. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for management and provide essential information to explore the topic further.
We wish you all the best for the study, and should you have any further questions, please get in touch via email.
Welcome to Organization Management, a comprehensive course designed to equip learners with the skills and knowledge to effectively manage and lead organizations in today’s dynamic business environment. This course will explore key concepts, theories, and practical approaches to managing both people and processes in various organizational contexts.
The lesson is aimed at introducing what organizational culture is, its components, and its significant impact on an organization’s performance. The objectives include enabling students to identify different elements of organizational culture, comprehend how culture affects employee behavior and organizational outcomes, and understand strategies for shaping and modifying organizational culture for improved performance and employee satisfaction.
The content of this lesson includes:
Detail the nature, types, scopes, features, and elements of culture and organizational culture
Evaluate the characteristics and importance of organizational culture
Identify the principle and key dimensions of Hofstede’s culture theory
Identify the elements of high, low and toxic culture in an organisation
Identify problems associated with cultural change
Measurement of culture
How culture can be a competitive advantage?
Review relationships between organisation culture and control.
Materials include:
A complete PowerPoint presentation covering key concepts and topics
Case studies for in-depth class analysis.
Readings on cultural theory and examples of cultural influence.
Interactive resources showcasing diverse organisational cultural expressions, features and characteristics.
Worksheets for activities focusing on culture, organisational culture, national culture and cultural change.
Homework: Reflective questions on the role of organisational culture and its impacts.
Welcome to Organization Management, a comprehensive course designed to equip learners with the skills and knowledge to effectively manage and lead organizations in today’s dynamic business environment. This course will explore key concepts, theories, and practical approaches to managing both people and processes in various organizational contexts.
This lesson aims to build upon the understanding from previous lessons, and develop an understanding about the history, concept, types, importance, implications of organisational theory.
The learning outcomes are:
Understand the origin and development of organizational theory
Define what organizational theory is?
Key Theoretical Frameworks: Examine and describe significant organizational theories, including classical, neoclassical, and Weber’s theory.
Explore contemporary organizational theories and their relevance in today’s business context.
Analyze and contrast different organizational theories, highlighting their unique attributes and applications.
Critical Examination of the theories
Practical Implications
There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or to gain a fuller picture of the topics and issues relating to sustainable tourism development worldwide.
Materials include:
A complete PowerPoint presentation covering key concepts and topics
Case studies for in-depth class analysis.
Readings on change management theories and examples
Interactive resources showcasing diverse types of organisational change
Homework: Reflective questions on the role of organisational change, strategies and approaches
These materials contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in management or are interested in the issues. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for management and provide essential information to explore the topic further.
We wish you all the best for the study, and should you have any further questions, please get in touch via email.
Welcome to Organization Management, a comprehensive course designed to equip learners with the skills and knowledge to effectively manage and lead organizations in today’s dynamic business environment. This course will explore key concepts, theories, and practical approaches to managing both people and processes in various organizational contexts.
This lesson aims to build upon the understanding from previoius lessons, and develop an understanding about the concept, types, importance, implications of organisational change. It also explore the possible methods and strategies that can manage change resistance and implement changes effectively.
The learning outcomes are:
Understand the concept and importance of organisational change
Examine why do organisations change
Identify types of organisational change and their impacts
Identify the drivers and forces for change
Compare changes vs transformation vs translation
Understand what change resistances are and their imapcts
Understand change management approaches that can manage and mitigate change resistance
Approaches and strategies to effectively manage and implement organisational change
Materials include:
A complete PowerPoint presentation covering key concepts and topics
Case studies for in-depth class analysis.
Readings on change management theories and examples
Interactive resources showcasing diverse types of organisational change
Homework: Reflective questions on the role of organisational change, strategies and approaches
Welcome to Organization Management, a comprehensive course designed to equip learners with the skills and knowledge to effectively manage and lead organizations in today’s dynamic business environment. This course will explore key concepts, theories, and practical approaches to managing both people and processes in various organizational contexts.
This Lesson Four aims to provide learners with an in-depth understanding of different organizational structures, their characteristics, and the impact these structures have on the efficiency and effectiveness of an organization.
The class includes interactive class exerices, and lecture materials. The lesson contains these main topics:
The concept of organisational structure
Types of organisational structures:
* Hierarchical vs horizontal structure
* Centralization vs. decentralization
* Tall vs. flat structure
* Mechanical vs. organic structure
* Formal vs. information structure
* Others: matrix, network, entrepreneurial, divisional and so on.
Features, advantages and disadvantages of different types of structure
Identify the factors that affect organizational structure
Discuss the relationship between organization structures, and organizational performance
The materials contain:
A comprehensive PowerPoint presentation covering all key topics.
Case studies and real-world examples for analysis.
Interactive team and class exercises designed to reinforce learning.
Recommended readings and resources for further exploration.
Assigned homework of textbook reading and independent study
This lesson aims to equip learners with the knowledge to understand and analyze the various organizational structures and their implications on business operations and management. The understanding gained here will be crucial for future lessons focusing on specific management functions within these structures.
Benidorm Spain is almost synonymous with mass tourism. It is a typical example of the resorts that emerged along the Mediterranean coast in the 1960s during the mass tourism boom that catered primarily to foreign tourists through large international tour operators that controlled the market. Using the tourism destination Life Cycle Model, this lesson examines Benidorm’s mass tourism par excellence and sees what makes this city such a great place for some but a nightmare for others.
The lesson has these four topics:
The background and tourism resources of Benidorm;
History of tourism development in Benidorm;
Tourist destination life cycle;
Socio-cultural, economic, and environmental impacts of mass tourism in Benidorm.
The lesson attempts to answer these questions:
Where is Benidorm?
How has tourism grown in Benidorm?
Why did Benidorm become a “tourist hotspot”?
Why did mass tourism take-off during the 1960s?
What factors have influenced the development of mass tourism in Benidorm?
What are the impacts of mass tourism in Benidorm?
How has Benidorm’s mass tourism development fit into the Tourism Life Cycle Model?
There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or altogether to gain a fuller picture of the topics and issues relating to sustainable tourism development worldwide.
All lessons will be based on the case-study approach, offer customized solutions and discussions to a tourist destination’s sustainable tourism development and highlight one issue related to management needs.
This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in the travel and tourism industry. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for sustainability and provide essential information to explore the topic further.
All lesson materials are developed using real case studies, various exercises, activities, and assessments, including supporting worksheets and reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
We wish you all the best for the study, and should you have any further questions, please get in touch via email.
Venice, known as the “City of Canals,” is endorsed with significant natural, cultural, and historical beauties with over 1600 years of existence. Made a World Heritage Site by UNESCO in 1987, from 2016 Venice has become a candidate for Heritage in Danger. Over tourism is a double-edged sword that has caused dire consequences to a small city like Venice in its social sector, quality of life for the local population, and ecological environment.
This lesson explores the current tourism situation and problems caused by over-tourism in Venice. Venice is dying a long slow death. To reverse this process, all stakeholders, including tourists, residents, businesses, and the government, should work collectively and cooperatively to solve the large and complex problem for the city.
This lesson presents the current tourism situation and problems in Venice, analyzes particularly how the island and its lagoon are being affected by over-tourism, and discusses some management suggestions.
Tourism resources in Venice;
Tourism demands in Venice;
The socio-cultural, economic, and environmental impacts of over-tourism in Venice;
Some management Suggestions.
There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or to gain a fuller picture of the topics and issues relating to sustainable tourism development worldwide.
All lessons will be based on the case-study approach, offer customized solutions and discussions to a tourist destination’s sustainable tourism development and highlight one issue related to management needs.
This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in the travel and tourism industry. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for sustainability and provide essential information to explore the topic further.
All lesson materials include reading materials, various exercises, activities, and assessments. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
We wish you all the best for the study, and should you have any further questions, please get in touch via email.
Antarctica is the last and largest unspoiled wilderness area on earth. The Antarctic Treaty recognizes tourism as a legitimate activity. In the past two decades, the number of tourists has increased exponentially. The International Association of Antarctica Tour Operators (IAATO), founded in 1991 by seven companies, is a non-profit organization. Its primary responsibilities are to manage Antarctic tourism, regulate tourists and tour operators, and ensure the sustainable development of the resources. However, there is much discussion over whether sustainable tourism in Antarctica can ever be possible, given the long-haul flights involved in getting there and the potential to spoil such a pristine environment.
This lesson discusses the following four aspects of sustainable tourism development in Antarctica:
Introduction to Antarctica
The impact of human behavior on Antarctica
History and growth of Antarctic tourism
Sustainable tourism management in Antarctica and the role of IAATO.
The lesson attempts to answer these questions: \ Before we get into the details, please look at these questions, and we can answer them while watching the video.
Where is Antarctica
How has tourism grown in Antarctica?
What are factors have influenced the development of tourism in Antarctica?
What are the impacts of tourism activities on Antarctica?
In what way can Antarctica tourism be managed and environmental impacts be minimized?
There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or altogether to gain a fuller picture of the topics and issues relating to sustainable tourism development worldwide.
All lessons will be based on the case-study approach, offer customized solutions and discussions to a tourist destination’s sustainable tourism development and highlight one issue related to management needs.
This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in the travel and tourism industry. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for sustainability and provide essential information to explore the topic further.
All lesson materials are developed using real case studies, various exercises, activities, and assessments, including supporting worksheets and reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
This is a case study of Cruise Tourism in Venice. Venice is historically renowned for being one of the most important Italian maritime republics. Over the past 30 years, Venice has become a hotspot for cruise tourism. The cruise sector constitutes one of the fastest-growing sectors of the tourism industry in Venice, contributes significantly to the city’s economy. However, like in many parts of the world, cruise tourism in Venice is a double-edged sword. This lesson examines the status and development of cruise tourism in Venice and explores how cruise tourism brings social, cultural, economic, and environmental impacts to the local community. It is realized that cruise tourism should be one of the focal points of the shift in the way Venice experiences travel and tourism.
This lesson discusses the following three aspects of sustainable cruise tourism development in Venice, Italy:
Introducing cruise tourism in Venice,
The social-cultural, economic and environmental impacts of cruise tourism, and
Policy recommendations in managing cruise tourism locally and regionally.
There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or gain a fuller picture of the topics and issues relating to sustainable tourism development worldwide.
All lessons will be based on the case-study approach, offer customized solutions and discussions to a tourist destination’s sustainable tourism development and highlight one issue related to management needs.
This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in the travel and tourism industry. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for sustainability and provide essential information to explore the topic further.
All lessons contain materials, various exercises, activities, and assessments, including supporting worksheets and reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
We wish you all the best for the study, and should you have any further questions, please get in touch via email.
Cancun, Mexico, once a quaint destination, has transformed into a bustling tourist hotspot, drawing visitors with its pristine beaches and ancient ruins. However, this shift has brought about various challenges that offer valuable insights for other tourist destinations worldwide.
The learning outcome of this lesson:
Understand the transformation of Cancun, Mexico, from a small destination to a popular tourist hotspot.
Recognize the environmental impact of mass tourism/over tourism on delicate ecosystems, such as coral reefs and mangroves.
Using sustainability concepts and theories (such as Carrying Capacity, Destination Life Cycle Model, Tourism Self-Destruction Theory) to analyze the challenges and complexities of balancing tourism development with socio-cultural and environmental conservation.
Examine the disparities in the socio-economic benefits of tourism for local communities, particularly among ethnic populations.
Evaluate the social and economic consequences of large-scale hotel developments in tourist destinations.
Formulate policy suggestions and recommendations to promote sustainable tourism practices in Cancun, Mexico, and similar destinations.
Apply the lessons learned from Cancun’s experience to other tourist destinations facing similar challenges.
Develop a comprehensive understanding of the importance of responsible tourism and its role in long-term destination sustainability.
In summary, the destination is an exemplary case demonstrate these significant impacts:
Impact of Mass Tourism:
The surge in tourist numbers has taken a toll on Cancun’s fragile ecosystems, including coral reefs and mangroves, emphasizing the need for responsible tourism practices.
Unequal Benefits and Power Imbalance:
While tourism can be an economic boon, it doesn’t always benefit the local population, particularly ethnic communities who often grapple with low wages. This imbalance threatens the sustainability of the destination’s resources.
Social, Cultural and environmental Concerns of Big Business:
The proliferation of massive hotels can exacerbate issues such as leakage of tourism revenue from less developed areas and social inequality and stratification within the destination.
Policy Recommendations:
This lesson concludes with a set of policy suggestions and recommendations aimed at fostering sustainable tourism development in Cancun and beyond.
The Managing Organizational Excellence course is designed to equip learners with the essential skills and knowledge necessary for effectively managing modern organizations and to apply them in real-life situations. This course is suitable for learners ranging from beginners to professionals, with age ranges varying from 15 to 45 and beyond. Participants will explore key principles and practices in organizational management, gain hands-on experience through practical exercises, and develop a comprehensive understanding of the strategies needed to drive organizational success. This course is suitable for business students, teachers, managers, employees, and aspiring leaders across various industries.
This full course resource covers a comprehensive range of topics in managing organizations, with a mix of lectures, practical exercises, case studies, worksheet, quizzes, tests, group projects to assessments. Teachers and students could adjust the course duration and content as needed based on the specific needs of your target audience and the depth of knowledge you want to impart.
Course Objectives:
Understand the fundamental concepts of organizational management.
Develop effective leadership and communication skills.
Learn strategies for optimizing team performance and productivity.
Explore change management techniques and their impact on organizational success.
Gain insights into strategic planning and decision-making processes.
Enhance conflict resolution and negotiation skills.
Foster a culture of innovation and adaptability within the organization.
Grasp and reflect on some of the key global and contemporary issues in organizational management
Thematic lesson plan:
Part I.
Introduction to Organizational Management and Course Overview
Management and Role of Managers
Organizations and Types
Organizational Structure
History and Modern Organizational Theories
Part II.
6. Leadership Styles and Theories
7. Team Dynamics and Performance
8. Effective Communication in Management
9. Understanding Change Management
10. Managing Human Resources
Part III.
11. Motivation and Employee Engagement
12. Decision Making in Management
13. Strategic Planning and Implementation
14. Innovation and Technology in Organizations
15. Culture and Cultural Diversity in the Workplace
Part IV.
16. Legal and Ethical Aspects of Management
17. Quality Management and Process Improvement
18. Customer Relationship Management (CRM)
19. Supply Chain Management and Logistics
20. Marketing and Sales Strategies
Part V.
21. Financial Management and Budgeting
22. Managing Nonprofit Organizations
23. Global and Contemporary Organizational Issues
24. Organizational Sustainability and Corporate Social Responsibility
This course, “Selling the Travel and Tourism Products and Services” is designed to introduce to the learners an understanding of the nature and characteristics of the travel and tourism products and services and equip them with the knowledge and skills required to sell effectively in a retail travel environment.
This course is suitable for candidates in Grade 5, 6 (A level and further education), to university-level students; or those who wish to pursue a career in the travel and tourism industry.
All course materials are developed using real case studies, a variety of exercises, activities, and assessments, including supporting worksheets, reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate. There are also three assessments suggested at the end of the unit aiming at the three learning outcomes. For all the activities, exercises, and assignments, there are teacher answers provided.
Learning Outcomes
On finishing this course, learners are expected to achieve these three learning outcomes:
Learning Outcome 1: Know the basic element of tourism and travel; the key difference between selling service and goods; the concept of tangibility and intangibility; and the concept and the nature of service marketing;
Learning Outcome 2: Know the basic selling process and strategies in retail travel environment; know the meaning and tactics of upselling and cross-selling, trading up and down, revenue enhancement; and develop skills to conduct a retail sale in a face-to-face situation;
Learning Outcome 3: Have working knowledge about retail travel agency visual merchandising practice. These could include window displays, interior displays, retail space allocation, travel brochure racking, Point-of-Sale displays.
Lesson Sequence:
Learning Outcome 1
Lesson 1 Introduction (13 slides)
Lesson 2 Concept and characteristics of tourism products and services (41 slides)
Lesson 3 Selling dreams and expectations (32 slides)
Lesson 4 Marketing mix (30 slides)
Lesson 5 Value, value proposition, and value-added (44 slides)
Learning Outcome 2
Lesson 6 Trading up and down, upselling and cross-selling (28 slides)
Lesson 7 Revenue, and revenue enhancement (18 slides)
Lesson 8 Personal selling in retail travel and tourism (40 slides)
Learning Outcome 3
Lesson 9 Basic visual merchandising in retail travel (52 slides)
This lesson contains the full unit of Learning Outcome 3 of the course.
Learning Outcome 1 and 2 are delivered in separate lessons.
We wish you all the best for the study; and should you have any further questions, please get in touch via email.
This course, “Selling the Travel and Tourism Products and Services” is designed to introduce to the learners an understanding of the nature and characteristics of the travel and tourism products and services and equip them with the knowledge and skills required to sell effectively in a retail travel environment.
This course is suitable for candidates in Grade 5, 6 (A level and further education), to university-level students; or those who wish to pursue a career in the travel and tourism industry.
All course materials are developed using real case studies, a variety of exercises, activities, and assessments, including supporting worksheets, reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate. There are also three assessments suggested at the end of the unit aiming at the three learning outcomes. For all the activities, exercises, and assignments, there are teacher answers provided.
Learning Outcomes
On finishing this course, learners are expected to achieve these three learning outcomes:
Learning Outcome 1: Know the basic element of tourism and travel; the key difference between selling service and goods; the concept of tangibility and intangibility; and the concept and the nature of service marketing;
Learning Outcome 2: Know the basic selling process and strategies in retail travel environment; know the meaning and tactics of upselling and cross-selling, trading up and down, revenue enhancement; and develop skills to conduct a retail sale in a face-to-face situation;
Learning Outcome 3: Have working knowledge about retail travel agency visual merchandising practice. These could include window displays, interior displays, retail space allocation, travel brochure racking, Point-of-Sale displays.
Lesson Sequence:
Learning Outcome 1
Lesson 1 Introduction (13 slides)
Lesson 2 Concept and characteristics of tourism products and services (41 slides)
Lesson 3 Selling dreams and expectations (32 slides)
Lesson 4 Marketing mix (30 slides)
Lesson 5 Value, value proposition, and value-added (44 slides)
Learning Outcome 2
Lesson 6 Trading up and down, upselling and cross-selling (28 slides)
Lesson 7 Revenue, and revenue enhancement (18 slides)
Lesson 8 Personal selling in retail travel and tourism (40 slides)
Learning Outcome 3
Lesson 9 Basic visual merchandising in retail travel (52 slides)
This lesson contains the full unit of Learning Outcome 2 of the course.
Learning Outcome 1 and 3 are delivered in separate lessons.
We wish you all the best for the study; and should you have any further questions, please get in touch via email.
This course, “Selling the Travel and Tourism Products and Services” is designed to introduce to the learners an understanding of the nature and characteristics of the travel and tourism products and services and equip them with the knowledge and skills required to sell effectively in a retail travel environment.
This course is suitable for candidates in Grade 5, 6 (A level and further education), to university-level students; or those who wish to pursue a career in the travel and tourism industry.
All course materials are developed using real case studies, a variety of exercises, activities, and assessments, including supporting worksheets, reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate. There are also three assessments suggested at the end of the unit aiming at the three learning outcomes. For all the activities, exercises, and assignments, there are teacher answers provided.
Learning Outcomes
On finishing this course, learners are expected to achieve these three learning outcomes:
Learning Outcome 1: Know the basic element of tourism and travel; the key difference between selling service and goods; the concept of tangibility and intangibility; and the concept and the nature of service marketing;
Learning Outcome 2: Know the basic selling process and strategies in retail travel environment; know the meaning and tactics of upselling and cross-selling, trading up and down, revenue enhancement; and develop skills to conduct a retail sale in a face-to-face situation;
Learning Outcome 3: Have working knowledge about retail travel agency visual merchandising practice. These could include window displays, interior displays, retail space allocation, travel brochure racking, Point-of-Sale displays.
Lesson Sequence:
Learning Outcome 1
Lesson 1 Introduction (13 slides)
Lesson 2 Concept and characteristics of tourism products and services (41 slides)
Lesson 3 Selling dreams and expectations (32 slides)
Lesson 4 Marketing mix (30 slides)
Lesson 5 Value, value proposition, and value-added (44 slides)
Learning Outcome 2
Lesson 6 Trading up and down, upselling and cross-selling (28 slides)
Lesson 7 Revenue, and revenue enhancement (18 slides)
Lesson 8 Personal selling in retail travel and tourism (40 slides)
Learning Outcome 3
Lesson 9 Basic visual merchandising in retail travel (52 slides)
This lesson contains the full unit of Learning Outcome 1 of the course.
Learning Outcome 2 and 3 are delivered in separate lessons.
We wish you all the best for the study; and should you have any further questions, please get in touch via email.
Welcome to Project Management. Project management is both people and technical oriented. Project management involves understanding the cause-effect relationships and interactions among the sociotechnical dimensions of projects. Improved competency in these dimensions will greatly enhance your competitive edge as a project manager. The field of project management is growing in importance and at an exponential rate. It is nearly impossible to imagine a future management career that does not include management of projects. Résumés of managers will soon be primarily a description of the individual’s participation in and contributions to projects. Good luck on your journey through the text and on your future projects
This lecture series is based on Erik W. Larson and Clifford F. Gray’s Book“Project Management: The Managerial Process”.
The chapters are:
Chapter 1 Modern Project Management
Chapter 2 Organization Strategy and Project Selection
Chapter 3 Organization: Structure and Culture
Chapter 4 Defining the Project
Chapter 5 Estimating Times and Costs
Chapter 6 Developing a Project Plan
Chapter 7 Managing Risk
Chapter 8 Scheduling resources and cost
Chapter 9 Reducing Project Duration
Chapter 10 Leadership
Chapter 11 Teams
Chapter 12 Outsourcing
Chapter 13 Monitoring Progress
Chapter 14 Project closure
Chapter 15 International Projects
Chapter 16 Oversight
Chapter 17 Agile PM
You will find the content of this text highly practical, relevant, and current. The concepts discussed are relatively simple and intuitive. As you study each chapter we suggest you try to grasp not only how things work, but why things work. You are encouraged to use the text as a handbook as you move through the three levels of competency: I know. I can do. I can adapt to new situations.
All lesson materials include detailed lesson plan, for about 1.5 hours, including This is a comprehensive lesson plan for about 1.5 hours includes a well-prepared PowerPoint presentation, with video links, interactive exercises, in-depth case studies, and associated reading materials, designed to provide a holistic learning experience.
The Power Point presentations are fully animated with scripts and ready to deliver. They are also videos available to watch. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
We wish you all the best for the study, and should you have any further questions, please get in touch.
The Managing Organizational Excellence course is designed to equip learners with the essential skills and knowledge necessary for effectively managing modern organizations and to apply them in real-life situations. This course is suitable for learners ranging from beginners to professionals, with age ranges varying from 15 to 45 and beyond. Participants will explore key principles and practices in organizational management, gain hands-on experience through practical exercises, and develop a comprehensive understanding of the strategies needed to drive organizational success. This course is suitable for business students, teachers, managers, employees, and aspiring leaders across various industries.
This full course resource covers a comprehensive range of topics in managing organizations, with a mix of lectures, practical exercises, case studies, worksheet, quizzes, tests, group projects to assessments. Teachers and students could adjust the course duration and content as needed based on the specific needs of your target audience and the depth of knowledge you want to impart.
Course Objectives:
Understand the fundamental concepts of organizational management.
Develop effective leadership and communication skills.
Learn strategies for optimizing team performance and productivity.
Explore change management techniques and their impact on organizational success.
Gain insights into strategic planning and decision-making processes.
Enhance conflict resolution and negotiation skills.
Foster a culture of innovation and adaptability within the organization.
Evaluate and reflect on some of the key global and contemporary issues in organizational management
There are three thematic sections in this module:
Part I. Introduction to Organization and Management and Managing Organisational Setting
1.Introduction to Organizational Management: Concepts and Definitions
2. Understanding Management and Managers’ Roles and Functions
3. Organizations Froms, Models, and Types of Businesses
4. Organizational Structure and Characteristics
5. Improving Organisational Structure
6. Managing Organisational Design
7. Managing Organisational Culture & Diversity
8. Managing Organisational Change
9. Organisational Behaviour
10. History of Management Science
Part II. Managing Organisation People
11. Essentials of Human Resources Management
12. Leadership Styles and Theories
13. Team Dynamics and Performance
14. Effective Communication in Management
15. Motivation and Satisfaction
16. Employee Engagement
17. Power, Politics and Conflict
18. Decision Making in Management
19. Learning in Organisation
20. Comparative Study of HRM and IHRM
Part IV. Managing Business Ethics and Responsibilities
21. Legal and Ethical Aspects of Management
22. Managing Nonprofit Organizations
23. Corporate Social Responsibility
24. Organizational Sustainability and Circular Economy
25. Stakeholder Engagement
26. Ethical AI and Technology Management
Part V. Managing Organisational Environment
27. Customer Relationship Management (CRM)
28. Supply Chain Management and Logistics
29. Marketing and Sales Strategies
30. Quality and Process
31. Supply Chain Management
32. Managing environment
33. Financial Management and Budgeting
34. Strategic Planning and Implementation
35. Crisis Management and Planning
36. Innovation and Technology in Organizations
37. Globalization and Contemporary Organizational Issues
There are also Three suggested exams that can be used to conclude the module study.
Embark on a captivating journey into the realm of Sustainable Tourism Theories and Practices with our immersive course, enhanced by real-world Case Studies. Delve deep into the core principles, strategies, and impactful practices that underpin sustainable tourism, provoking thought and sparking discussions.
Highlights:
Explore numerous exemplary cases of tourism development worldwide, including Antarctica, Benidorm, Spain, and Cancun, Mexico, to gain a comprehensive understanding of key theories and concepts in tourism development.
Examine the critical issues that need to be considered and addressed in the pursuit of sustainable tourism.
Content:
There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or to gain a fuller picture of the topics and issues relating to sustainable tourism development worldwide.
All lessons will be based on the case-study approach, offer customized solutions and discussions to a tourist destination’s sustainable tourism development and highlight one issue related to management needs.
This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in the travel and tourism industry. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for sustainability and provide essential information to explore the topic further.
All lesson materials include reading materials, various exercises, activities, and assessments. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
We wish you all the best for the study, and should you have any further questions, please get in touch via email.
This comprehensive course is designed to equip individuals with the essential knowledge and skills needed to excel in the competitive world of selling travel and tourism products. It delves deep into the strategies, techniques, and best practices for marketing and personal selling within the travel and tourism industry.
Key Topics Covered:
Understanding the Travel and Tourism Industry: Explore the dynamic landscape of the travel and tourism sector, including its various segments, trends, and market dynamics. Gain insights into the diverse range of products and services offered in this industry.
Marketing Fundamentals: Learn the foundational principles of marketing as they apply to the travel and tourism sector. Discover how to identify target markets, conduct market research, and develop effective marketing strategies.
Product Development and Packaging: Explore the art of creating and packaging travel products that appeal to different customer segments. Learn how to design attractive travel packages and itineraries.
Personal Selling Techniques: Master the art of personal selling in the travel industry. Develop effective communication, persuasion, and negotiation skills to engage potential customers and close sales.
Customer Relationship Management: Understand the importance of building and maintaining strong customer relationships in the travel and tourism sector. Learn how to provide excellent customer service and foster loyalty.
Sales Strategies and Tactics: Explore various sales strategies, including consultative selling, relationship selling, and solution selling. Discover how to tailor your approach to different customer needs and preferences.
Case Studies and Practical Application: Apply your knowledge through real-world case studies and practical exercises. Analyze successful marketing and sales campaigns within the industry.
